The Redshift theory basically categorizes computing needs as either growing faster or slower than Moore's Law. Traditional business is over-served by Moore's Law, whereas applications such as financial market simulations, drug industry research, computer animation, and the high-growth end of the internet industry (Facebook, You-Tube, Flickr), are needing computing resources faster than Moore's Law. These industries are apparently the ones going to generate above-GDP levels of return to an investor. This theory was advanced by Greg Papadopoulos of Sun Microsystems. One of Sun's solutions for servicing the computing needs of "Redshifting" companies is Project Blackbox - providing as much computing power as possible inside a shipping container.